01The work that does not need you
Approvals, status updates, the screening, the standing meeting nobody questions. In most companies this size it fills the bulk of the founder's week.
Private business advisory
Advisory for founders who have outgrown running everything themselves
We work privately with founders who have already scaled once. This tends to matter at the point where the next decision you make is worth more than another month of grinding, and you can feel that it is.
Our founders run companies in the US, Europe, and the Middle East.
What we actually do
By the time a company gets real, most of what the founder touches every day no longer needs the founder. It is still on their desk anyway.
Look at a normal week. Pricing approvals, hiring screens, the same operational fires you have put out a hundred times, meetings that exist because nobody else was told they could decide. None of it needs you. Most of it never did.
Then there is the small handful of things that do: the call on which market to enter, the partner you decide to trust, the senior person you let go a year too late or a year too early. Those are the ones whose effects show up for years.
The whole job is to get the first pile off your plate, onto people and systems that should own it, and to leave you enough room to think clearly about the second.
02The work only you can do
Direction, the few hard calls, the relationships you cannot hand off. Small in number, and the part of your time that is worth the most.
03The people you hand it to
Whoever takes the first pile off your desk: someone already on the team, a fractional hire, an outside partner. Often you already have them and have not let go.
04The systems that hold it
The process or tool that owns a piece of the routine so it never reaches you in the first place. Built once, it keeps running without you in the loop.
Read it right firstSee the situation as it actually is before you do anything about it.
Decide, then moveSettle the call first, then commit to it.
Back the few that matterPut your weight behind the small number of decisions that move the company.
Let go of what is handledPlenty of what you still do yourself stopped needing you a while ago.
Work with us
Three ways to start
By referral
Private advisory
A standing relationship, kept over years. We take on only a few new founders a year, so there is room to go deep.
- A one to one intensive each quarter
- We are reachable in between when something cannot wait
- By referral or introduction only
Live cohort
The Operating Workshop
Five days where you build the system you will actually run your company on, with us in the room and a small group of founders doing the same.
- Five days, three hours a day, live online
- Fifteen founders, application only
- 5,000 USD
90 minutes
Strategic Conversation
Ninety minutes on the one decision in front of you right now. If you go on to work with us, the fee comes off what you pay next.
- Ninety minutes, one to one, on video
- One decision, gone into properly
- 1,500 USD, credited in full if you continue
Who we work with
Founders who have scaled once and do not want to become the ceiling on their own company.
This is built for founders running companies somewhere between 2 and 20 million USD a year, teams of ten to fifty, who have built something that works and want to keep building it without every decision routing back through them.
If you are bigger than that and the questions are really about equity, ownership, or stepping back, write to us directly. If you are smaller, the Strategic Conversation is the right place to start.
What this looks like in practice
Same job, very different companies.
Getting past the first plateau without the wheels coming off.
Big decisions stop being gut reactions and become conversations you have actually thought through.
Running a generational handover and growth at the same time, on purpose.
The founder keeps hold of the few things only they can carry while the day to day moves to the team.
Fast growth that is steered rather than just survived.
A steady second opinion in the room that catches the expensive move before the money is spent.
Start here
It starts with making the next call a better one, and clearing the room to make it.
There are three ways to begin. Pick whichever fits where you are.